MK4024 : Marketing Plan - Management Assignment

Internal Code : MAS6151

Management Assignment

Questions : You need to watch 3 supporting educational videos.Choose a product from the following categories:

•  Kitchen - Food's Drink
•  Children’s Market
•  Fashion Industry

i) Develop a new product from your chosen category and provide a rationale . ii) Prepare a strategic marketing plan in order to take this product to market (45 marks) iii) Appropriate format and supporting references Part I: New Product Development  Rationale (45%) You are required to develop a new product. The product should not take a physical form! Students should produce an A3 mood board which visually presents the product, brand name, logo, packaging and labelling. (You will not be assessed on your art work.) The purpose of the mood board is for the assessor to appreciate the nature of the product and its features. You are required to conduct secondary research.

• secondary research is important as it will provide information on
• potential barriers to entry,
• Key buyer behaviour trends and an
• indication of key competitors.

Using the secondary data, you should provide a brief rationale for this new product. Part II: Marketing Plan Remember that the best decisions are often a result of good research. This will allow you to recommend appropriate marketing strategies and consider appropriate implementation and control measures. As part of the plan you should consider budgets in terms of product and promotional expenditure. You should assume other costs such as production and distribution, have been covered. Marketing objectives Strategy Marketing Mix Implementation Part III : Presentation and Speaker notes  Writing should be of a good academic standard with correct spelling and grammar. Use the Harvard citation system to reference all the sources you draw on in your work, including your organisational research and situational analysis. Guides are available online. You will be penalised for poor writing.