MK4209 - Digital Marketing Project - Marketing Assignment Help

Assignment Task

So that you are able to ‘get your head around’ the massive opportunities to research within the Global Airline Industry your tutors will be guiding you to chose something specific to focus in on.
 

For example, for the Digital Marketing Project you may wish to consider one of the following, this is not an exhaustive list, merely starts a conversation:
 

1. UK Low Cost Carriers: A comparative and critical study of what and how UK Low Cost Carriers competitors are using Digital Marking to secure market share.

2. Cross Atlantic Routes: A detailed analysis and critique of the cross Atlantic competition (UK – USA) comparing Digital Marketing activity across the competitors.

3. A critical analysis of the Digital Marketing strategies and campaigns used by UK and European Regional Airlines compared with those used by Southern Asian Regional Airlines.

4. Any other Digital Marketing Project related topic of your choice agreed with your tutor.

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