MK7.10: Social Media Marketing - Management Assignment Help

Assignment Task:

Task:

INSTRUCTIONS:
Through this assignment you will be auditing a company’s digital marketing strategies by examining its digital presence (particularly through social media), online engagement and involvement with online users and marketing tools employed. You are required to suggest some strategic recommendations based on your analysis of current or potential problems faced by the firm during your digital audit. Following are the major tasks involved in this assignment:

Task 1

Background Information.
This task focuses on the evaluation of how fundamental principles of digital marketing have been employed/ practise in the context of the selected company and its industry.

Task 2

. Digital Marketing Strategy Planning

Observe the company’s current digital marketing practices to: 1) understand if the current strategy aligns with the company’s marketing goals & objectives, 2) get insights into audience engagement and content performance across all channels, 3) evaluate the website traffic and the sources it comes from, 4) identify well-performing areas as well as gaps/problems in the strategy, and 5) identify trends that the company can use to modify its digital marketing strategies. It is recommended to use the industry approved digital audit guides/templates selected for the assignment. Supporting evidence (for example, screen shots of analysed data) should be provided in the assignment. Some supporting evidence, for example social media audit templates in Excel can be shared on Google drive.

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