Highlights
Task:
BACKGROUND TO THIS ASSESMENT:
The assessment is based on students’ learning experience from using a social media simulation software called Mimic Social. Students will learn how to write targeted social media ads, perform demographic targeting, learn social media content promotion strategies, and proper content scheduling as part of this assessment.
Task: Introduction to Social Media marketing for Buhi Supply Co.
This section of the report explains the purpose of the social media strategy report and briefly outlines the structure of the major contents.
Guidelines:
1. State the purpose of the report
2. Describe your starting point (goals/ objectives of social media campaign)
3. Demonstrate the overall profitability of Buhi Supply Co.
4. Briefly outline the structure of your report
Task 2
Task: Social media Campaign fundamentals
This section establishes a foundation for the proposed digital marketing campaign Guidelines:
Based on the results of your simulation, outline the following:
1. Problem statement: determine the main focus areas where social media marketing efforts were most needed. Select one focus area for the campaign. Justify the proposal by providing a rational for change/modification of the company’s current digital marketing strategy. It is recommended to use relevant evidence such as marketing theories and industry insights.
2. Company’s offerings selected for a campaign: briefly describe the company’s product/service selected for a campaign, its features/benefits, positioning, USP (if applicable), and brand characteristics that will be used in the campaign.
3. Target market (BP): select one target market for the Buhi. Create a Buyer Persona (BP) and develop a clear value proposition relevant to your BP.
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