MK7040: Marketing in a Digital Age and Corporate Social - Marketing Assignment Help

Assignment Task:

INTRODUCTION TO THE MODULE
This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module aims to develop your in-depth understanding of the strategic role of marketing in business, and its impact on the market and society in the digital age.

MODULE AIMS
The main aim(s) of the module are:

• To develop your understanding of contemporary marketing in an environment of digitalized communications serving a customer-brand-relationship.
• To equip you with the ability to make strategic decisions in market segmentation, targeting and positioning, brand and corporate reputation management, market offerings, and marketing programme/mix.
• To offer you insight into future marketing challenges: society, technology, and ethics; the role of corporations in our society; accountability and responsibility in the corporate environment.
• To develop your understanding of corporate social responsibility; and the most relevant mandatory corporate social responsibility interventions, to make responsible business and market decisions.

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