MKB2703: Consumer Psychology - UAE Start-Up - Report Writing Assessment Answer

Subject Code: MKB2703 Internal Code: 1AIEGG

Report Writing Assessment Answer

Assignment Task: MKB2703 you need to prepare a report to the owner of the start-up, giving consumer psychology inside on their marketing strategies while suggesting improvements. You will need to use secondary research to understand the challenges that the company is facing and use consumer psychology frameworks, concepts and current research in the field to advise the owner(s) how they can overcome these challenges. For a UAE start-up of your choice, you need to prepare a report to the owner of the start-up, giving consumer psychology inside on their marketing strategies and suggesting improvements in order to achieve their goals. You will need to use consumer psychology frameworks, concepts and current research in the field pertaining to all stages of the consumer experience—from (a) seeking and acquiring information, to (b) evaluating it and using it to form attitudes and make decisions, to (c) translating those attitudes and decisions into behaviour (or not), to (d) assessing past experiences and using the assessment to inform future behaviour. Structure

• Title page
• Case Presentation (around 500 words)
• Memorandum: directed to the owner of the company with recommendations to make the company achieve its goals (around 1000 words)
• Justification for suggested strategies: justify the specific recommendations presented in the memorandum with reference to consumer psychology literature and concepts (around 2000 words)
• References
• Appendices

Format Details The report should be 1.5 line-spaced, font 12 Arial and referenced appropriately throughout. You can use the following website https://www.citethemrightonline.com to help you cite properly. Indicate the word count on the first page and include a reference list at the end (Harvard system) of the document. Ensure the correct module code and title, along with your name and student number is clearly indicated. Key reading and learning resources Secondary research: Journal articles/books/reports related to consumer psychology theory and practice. Please focus on consumers’ theory and practice related to their perception, knowledge acquisition – including learning and memory – attitude and persuasion and motivations and emotions. Industry and company analysis of information obtained from existing publications and published data such as news reports, polls, trade/press articles, scholarly articles, general business/professional articles, press releases, news wires, etc.

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