Highlights
You will be assessed on three discussion forum periodic posts (Part A, Part B and Part C). These posts need to demonstrate engagement with relevant consumer behaviour theory. As a guide, each post should be approximately 300 words and should be supported by evidence via in-text referencing to the relevant Module essential readings.
Context
The aim of the assessed Discussion Forum Periodic Posts is to provide a framework to encourage student engagement, to encourage collaboration and foster valuable perspectives gained from shared learning experiences. These assessed forums promote critical thinking in the application of theory into practice. Students will be able to reflect on their own efforts, and extend and enrich this reflection by exchanging feedback on their peers' work..
MKG102 Assessment_1_Brief_ Discussion Forum Periodic Posts Module 1-5
Instructions:
1. Visit a website for a major retailer (e.g. JB Hi-Fi, Kogan, Myer etc.)
2. Identify any communications available through the website that are designed to facilitate consumer decision-making. Identify and discuss what step in the consumer decision making process (CDMP) model each communication covers. The steps are: 1. Problem recognition 2. Information Search 3. Evaluation of Alternatives 4. Purchase 5. Post-purchase
3. Provide a recommendation of any additional communication that would assist consumers in their decision-making that are not being offered. Try and justify your recommendation by linking it to the stage(s) of the CDMP that it addresses.
4. Post your thread on the Assessment 1 Part A discussion forum
5. After you post you will see everyone else's posts so please read and briefly comment on at least one
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