MKG203 : Digital Marketing Communications Blog Activity - Management Assignment Help

Assignment Task:

Task:

Learning Outcomes

a) Define digital marketing communications (DMC) and its role in marketing strategy.

b) Demonstrate an understanding of the DMC environment and apply it to marketing planning.

c) Identify the DMC mix and its application inmarketing management and planning.

 Context: In this assessment, you are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of your own reflections on current digital marketing practice. To get insight into blog writing you can read a number of digital marketing blog posts. Here are three examples of blogs as a starting point: Smart Insights http://www.smartinsights.com/blog/ , Mashable: http://mashable.com/social-media/ (NB: You can also research digital marketing blog (s) in an industry that you may be interested in.) Instructions: You are required to create a professional online blog (using blog software of your choice e.g., https://www.tumblr.com , https://wordpress.com , https://www.blogger.com etc.,). You are required to set up one (1) blog and submit three (3) posts to it reflecting on current issues and practices in digital marketing. The online blog URL needs to be included into a word document, along with the three posts and the references used and uploaded as a submission to Blackboard. Please note that while the online blog is what will be assessed you are still required to upload this word document with references as a university copy

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