MKG220: Marketing Communication Workbook - Report Writing Marketing Assignment Help

Assignment Task:

Instructions
Students in MKG220, Semester 2 2020 are expected to spend one hour per week out-of-class engaging in additional readings and completing workbook questions. This structure gives you more flexibility with your studies. The workbook questions, starting in week 3, are worth points towards your final assessment task and form the basis of knowledge you will require to complete Task 3.Attendance at your tutorials will then provide you with feedback byparticipating in the learning activities and tutorial content to build on your workbook questions’ answers. Essentially, you will be incrementally collecting information and working on your Task 3 report over the semester.

Week 1
1. Complete the 16 personalities test based on Jung and Myers-Briggs. Note that official Myers-Briggs testing requires a qualified facilitator, but you can get an idea of your personal strengths and weaknesses.

2. Why would teamwork be important in marketing communication? List some reasons and examples of why a marketing communication department would engage in teamwork.

3. What is your reaction to the following quotes? How might they apply to marketing communication?
"Talent wins games, but teamwork and intelligence win championships."  — Michael Jordan. "Great things in business are never done by one person. They're done by a team of people."  —Steve Jobs.

Week 2
1. Look through at least two of the corporate reports in Course Readings.What can you learn from the way the reports are laid out for Task 1? What ideas could you utilise for Task 1 (e.g. interesting ways to present data with infographics, icons, etc)? 

2. List the Integrated Marketing Communication mix elements. How does theIntegrated Marketing Communications mix relate to the Marketing Mix?

Week 3
This week is a checkpoint worth points towards Task 3. Submit before your tutorial time.
1. What business have you selected for Task 1 and 3? Why have you chosen it?

2. Which three segmentation variables will be the most relevant to your Task 1 and 3business? Where will you look for specific sources of information to identify andjustify the target market?

3. Which macro-environment force will be the most relevant to yourTask 1 and 3 business? Where will you look for specific sources of information to identify and justify the impacts of that force?

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