MKPL302 : Marketing Planning - Marketing Management

Task :

You are the Australian-based Marketing Manager of a large international IT company. You are preparing to launch a new product in Australia. The product is a wearable accessory (looks like a wrist watch) that incorporates computer and advanced electronic technologies for fitness and exercises. Research shows Australians to be early adopters of wearable technology and the market is already growing steadily. Write a marketing plan for the launch into the Australian market of your chosen product. The plan should include an assessment of the Australian business environment; marketing plan objectives; a situation analysis; a Marketing Mix outline and implementation plan. Question :  1) Prepare a marketing strategy planning for a business. 2)Identify the resources needed to implement a marketing strategy planning. 3)Develop appropriate strategies to implement a marketing strategy planning. 4)Successfully implement a marketing strategy planning for a business. 5) Identify appropriate control methods for marketing strategy planning. 6) Use appropriate methods to evaluate a marketing strategy planning.