MKPL302 - Marketing Strategy Planning - Marketing Assignment

Internal Code: MAS5146

Marketing Assignment:

Scenario:  You are the Australian-based Marketing Manager of a large international IT company. You are preparing to launch a new product in Australia. The product is a wearable accessory (looks like a wristwatch) that incorporates a computer and advanced electronic technologies for fitness and exercises. Research shows Australians to be early adopters of wearable technology and the market is already growing steadily. Write a marketing plan for the launch into the Australian market of your chosen product. The plan should include an assessment of the Australian business environment; marketing plan objectives; a situation analysis; a Marketing Mix outline and implementation plan. Questions:  1)Prepare a marketing strategy planning for a business 2)Identify the resources needed to implement a marketing strategy planning 3) Develop appropriate strategies to implement a marketing strategy planning 4)Successfully implement a marketing strategy planning for a business 5) Identify appropriate control methods for marketing strategy planning 6) Use appropriate methods to evaluate a marketing strategy planning