MKT 6221: Integrated Marketing Management - Management Assignment Help

Assignment Task:

Marketing Plan Report 

Guidelines and Table of Contents 

You will be responsible to select a well-known company for a marketing plan report in this course. You will then analyze the company’s overall strategy and prepare a comprehensive written report as if it is being presented to the senior manager of that company. The quality of this report should be representative of the strategic importance to the company. You will be acting as a marketing analyst within the company or as a consultant to the company. 

A Marketing Plan is essential for every business operation and for efficient and effective marketing of any product or service. The Marketing Plan will allow you to clearly visualize both where a company is going and what the company wants to accomplish along the way. At the same time, a Marketing Plan details the very important steps required to get the company from where it is to where it wants to be. An added benefit is that in compiling and developing the Marketing Plan, a company will have thought through how long it will take to accomplish each step and what resources in money, time, and effort will be needed in order to do so. 

Again, the audience for a Marketing Plan is senior management. These people thrive on details – Who specifically is the competition? What specifically are the products? How specifically will the budget be used? 

A well-prepared Marketing Plan: 

• Acts as a road map – describes the environment (that is, competitors, regulations, economic conditions, demand, social and cultural factors, and demographics); 

• Assists in management control and implementation of strategy – compare what is happening to what was planned to happen; 

• Informs new participants of their roles in implementing the plan and reaching the objectives – gives all participants the “big picture” so they see how they contribute; 

• Assists in obtaining resources for implementation – allows management to decide if money, people, and other assets will be assigned to this project; 

• Stimulates thinking and better use of limited resources – builds on strengths and minimizes weaknesses to achieve synergies; 

• Helps organize and assign responsibilities, tasks, and timing; and 

• Makes one aware of problems, opportunities, and threats in the future.

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