MKT 819: Introduction to Marketing - Value Proposition Statement - Marketing Assignment Help

Assignment Task:

TOPIC AND SCOPE 

Preparation of a report on the marketing strategies of Loblaws, using various concepts discussed in class and in the textbook. This assignment focuses exclusively on Loblaws, its divisions and banners within the Loblaw Companies. 

RESOURCES 

• Loblaws website: www.loblaws.ca 

• Visit a Loblaws store or division. This assignment can be completed successfully via virtual/online store visits. A list of locations can be sourced from their website. 

AREAS OF FOCUS TO BE ADDRESSED IN YOUR REPORT 

1. Create your own Value Proposition statement for Loblaws. 2 sentence maximum. (3) 

2. Which of the 5 “Marketing Management Orientations” is best exemplified by Loblaws?  Provide 3 supporting arguments for your choice. (6) 

3. List and explain 3 different tactics employed by Loblaws to foster customer loyalty.  Support your answer with examples for each tactic that transcends any Loblaws divisions and banners. (6) 

4. Describe Loblaws target customer by identifying 4 different specific demographic  variables. What are the specific characteristics of each demographic variable? For each of the 4 demographic variables identified, provide 1 to 2 examples for each variable that  connects to the Marketing Mix elements (4Ps – Product, Price, Place, Promotion). (8) 

5. Do you believe that Loblaws stores would be successful in China? Why or Why not?  Name and discuss 3 different macro- environmental forces from the text book to  support your answer for each macro-environmental force. Research and incorporate external references (articles, journals etc.) to validate answers. (6) 

6. Please refer to the following chart (from the chapter on Segmentation, Targeting and  Positioning in your textbook) which summarizes possible Value Propositions. Which one of the 5 “winning value propositions” best fits Loblaws? Why? Support your answer with examples.

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