MKT01906: International Tourism Systems - Management Assessment Answer

Subject Code: MKT01906 Internal Code: 1AGFCE

Management Assessment Answer

Task: Assessment 1 By week 3, gain approval from your academic contact for the destination you will study in MKT01906. One student per destination for each cohort. Prepare a two-page Fact Sheet which presents key details about the destination and international tourism. The details will be a background for future assessments in MKT01906. Instructions • Identify the destination for MKT01906. • Use information sources (online or hard copy) to prepare a two-page Fact Sheet explaining: • Number of international visitors and visitor origin. • The type of accommodation options available at the destination. • The economic impact on GDP from tourism at the destination? • Several key tourism attractions at the destination. Assessment 2 Annotated Bibliography Task Complete an annotated bibliography of literature related to tourism impacts and your MKT01906 destination. Instructions 1. Locate, summarise and evaluate six (6) articles (three (3) academic journal articles published between 2005 and 2019, and three (3) non-academic ones) relating to tourism at your MKT01906 destination 2. Use the Academic Skills Quick Guide 'Writing an Annotated Bibliography' on MySCU site produced by SCU Centre for Teaching and Learning. • Provide a heading for each article with full bibliographic details arranged in alphabetical order, following the Harvard format. • Describe the contents of each article and analyse each in relation to Questions 4 (destination development), 5 (tourism impacts) or 6 (policy implications). (see Assessment 3). What is the article about? What are key ideas in the article? • Provide a statement on the relevance of each article to the MKT01906 destination. Do key ideas relate to study destination? How? Assessment 3: Case study Instructions Identify key issues for the destination from international tourism and contrast them with ideas discussed in at least eight (8) recent and relevant academic sources. Assessment 2 (Annotated Bibliography) will assist with literature required. Draw on other sources to support. Follow the structure and criteria below. Case study structure 1. Introduce the destination and outline main themes to be discussed in the case study. 2. Describe tourist visitation to your destination. Use relevant statistics to support your answer. 3. Explain what makes the destination attractive to tourists. Use the tourism system (Leiper, 1994, 2003), motivation or satisfaction theories from MKT01906. 4. Identify and describe one negative and one positive impact from tourism activity on the host community at the destination. 5. Identify and explain two key issues which occur at the location related to tourism and destination development. 8  MKT01906 International Tourism Systems 6. Identify and explain two (2) policy implications which stem from tourism for the destination. 7. Conclude the case study with a summary of key outcomes.

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