MKT01909: Service Management for Tourism and Hospitality - Management Assessment Answer

TASK:

Your service delivery plan will be broken down into two parts and it is strongly advised that before you commence Assignment 1 (Part A), you read the requirements for
Assignment 2 (Part B) to identify some of the key concepts that you will need to apply to your organisation at a later stage.

Assessment 1 (Part A):
Many organisations face choices regarding the types of services they wish to offer and to whom, and the operational procedures they employ. Frameworks are sometimes used to assist in these decisions. Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide:

•  an overview of your organisation
•  you might also like to create a logo for your organisation!
•  its ‘target market segments’ and
•  its ‘service concept’. In addition to the above, the following questions should be addressed:

Q1. Outline the core and peripheral services that make up the bundle of services you will offer to the customers of your organisation.
Q2. Provide a description of the proposed servicescape.

Q3. The service sector is now a key generator of economic prosperity in many countries. However, changes in the context in which businesses operate are having an impact on their ability to provide this economic wealth. Using newspaper articles (print or online) written in the past 12 months:

•  identify three current issues that would impact on your specific organisation, and strategies that your organisation might implement to minimise these factors.
•  Ensure you reference these correctly

Q4. Using a range of sources of information, including non-academic and academic articles as supporting evidence: identify and evaluate four factors that you think will impact on your business in the future.

Assessment 2:

Continuing on from your first assessment, Assessment 2 (Part B) will once again be structured around Heskett’s ‘strategic service vision’ framework although your focus
will be specifically on stages three and four. Your role will be to develop an ‘operating strategy’ and discuss those relevant features of the ‘service delivery system’ for your
created organisation.
In addition to the above, the following questions/tasks should be addressed:
Q1. Productivity and quality are both key facets of the service process.
Using the academic literature, explain how your organisation will balance the quality of its service whilst maximising its productivity.
Q2. Construct a simple blueprint for one service process in your organisation.
Q3. Select any two methods for managing capacity and explain how these could be used to better match supply and demand for a service offered by your organisation.
Q4. Explain how your employees can affect the quality of service received by your external customer. What measurements could you use to gauge and manage the satisfaction of your employees?
Q5. Choose any service quality model as described in Chapter 12, and analyse and apply the model to your own organisation.

This Management Assessment has been solved by our Management experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.