MKT01S1 : Instructs the Target Market - Attention-Grabbing Manner - Marketing Assignment Help

Assignment Task :

Your Task

• Design, film and edit a video advertisement (no longer than 1 minute) introducing a product to a target market of your choice that instructs the target market on how to use the product.
• Key Message: Simple tips for product use
• Create a Tagline that aligns with this key message that should be communicated in the video e.g. #make fashion fun, #cook until you drop, #techo made easy
• Use creativity, spontaneity and imagination to engage your audience, communicating the message in a clear yet engaging, attention-grabbing manner.
• Ensure that you have permission to film in privately owned locations Ensure that you get a talent release forms signed by anyone featuring in your video.

OBJECTIVES

• To increase awareness of the product to the target market
• To communicate the Key Message and Tagline for your 1 minute video
• To increase the number of hits on your instructional video over a 6 month period

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