MKT10007 - Environmental Analysis - Sources IBIS Industry & Australia Country Analysis Reports Writing - Management Assignment Help

Assignment Task -                 
 

The Swinburne Library staff has put together the guide below to help you with your research for the assignment.

Industry reports from reputable sources will provide information like the definition of the industry, details of market segmentation, market trends and forecasts, major industry players, company financials, key success factors, and distribution strategies.

You are asked to base your assignment around one of the following:

• Soft drink manufacturing
• Ice cream manufacturing or
• Mixed spirit production

IBIS industry reports 

• Search for the relevant keywords, for example, soft drink, ice cream, or mixed spirit production. 

• Open the relevant reports and select the PDF version from the left of the screen.

In the Html version of the report, you will see links to the larger companies in the industry (eg: Bulla Dairy foods, Unilever, Coca-Cola Amatil… ). 

Limited information about these companies is provided free, however, the full report incurs a charge. You do not need to purchase these company reports in IBIS because they will be available elsewhere.

Note: Swinburne subscribes to all Australian IBIS industry reports but not to the company reports.

Marketline Advantage: Provides company, industry, and country information for major marketplaces worldwide. 

• Search for soft drink Australia, or ice cream Australia. Mixed spirit production does  not come  up with results in this database, although you will find great company information, for example, select the companies tab at the top of the screen and search for Asahi

Marketing includes country analysis reports. Search for Australia country analysis report.

Euromonitor/Passport

A keyword search for consumer lifestyles in Australia will come up with a great report. 

Also search for your topic, for example, soft drink Australia (and select analysis) to find some helpful results. If you are searching for the other topics, a similar search will also come up with great results. (ice cream Australia or rtd Australia), also spirit-based rtd Australia

EBSCOhost’s Business Source Complete is an international database of journal articles and reports. If you want information specific to Australia, include the word Australia among your search terms. Find some articles on your topic to support your decisions. At the same time, add the database Australia New Zealand Reference Centre (yes you can search them together). 

WARC: provides access to global advertising and marketing information. It includes case studies, best practice guidelines, marketing intelligence, consumer insight, industry trends, and marketing news from around the world. WARC also includes the International Journal of Market Research, Journal of Advertising Research, International Journal of Advertising, Admap, and Market Leader.

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