Highlights
Purpose or Overview
1-To gain an understanding of the major conceptual and theoretical principles upon which the practice of marketing is based
2-To develop higher-order, critical thinking skills with regards to how key marketing concepts can be used in analyzing a range of marketing problems.
This assignment requires you to complete the following:
PART 1:
1.Actively participate in (4) of the weekly activities on the discussion board providing a relevant & useful contribution (at least one paragraph) to these discussions which will invite further comments and discussion from other students. NB: There is no need to provide references in your posting. Your answers to the activity set each week are based on the details provided and your ‘opinion’.
PART 1, use the attached portfolio piece template and provide specific advice and ideas for the brands/companies mentioned in your completed discussion pieces.
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