MKT10007-Marketing Report-Marketing Assignment

Internal Code:TV21

Marketing Report

Assignment Task In this assessment task you will write about how brands use elements of “the marketing mix” - the 4 P’s (product, place, price, promotion) to influence purchase decisions. Assignment 1 is an introduction to marketing. In Assignment 4, your final assignment, you will demonstrate that over the semester you have developed a sophisticated understanding of marketing. -You will write about the 4Ps and your own purchase experience. -You will write in your own words. -You will not use any marketing theories and concepts. -You will write in the past tense. For statements of facts you will write in the third person impersonal (passive voice), e.g. “the product is packaged in…” On the other hand, you will write in the first person (active voice) when you are writing about your opinions and the things you think, experienced, and felt, for example “In my opinion the packaging would influence that consumer' s buying decision as follows;….“. You will not find any sources of information. Write only about your own purchase experience.