MKT10008: Marketing Principles & Analysis Report Writing With Australian Annual Strategic Marketing Review - Marketing Assignment Help

Assignment Task

Marketing Principles & Analysis
In preparation for undertaking your organisations Australian annual strategic marketing review you will research, analyse, evaluate, and recommend focus areas to the management team by undertaking the following steps:
Key Conditions:
1.You can only select a Company / Product / Brand that is listed on the ASX (Australian Stock Exchange) you would like to focus on. 
2.This company must sell to the end user of the product e.g. B2C. 
3.Must be able to compare brands and products with comparable competitive companies.
4.To ensure you can undertake base level research your choice of Company / Product / Brand must be found in IBISWorld located in Swinburne’s Library Industry databases. (For example: Other databases that may help - Market Line Advantage / Euromonitor). 
Other requirements. You will need to:
5.Analyse this company as well as the competitive environment for the company and brand.
6.Construct a comprehensive environment analysis (micro and macro).
7.Evaluate its marketing strategy e.g. SWOT Analysis/Target Market and Segmentation.
8.Make recommendations of key focus areas.

Learning Outcomes:
This assessment reflects Unit Learning Outcomes 1, 2, 3, 4.
Students who successfully complete this assessment should be able to:
1.Explain marketing concepts and principles for the development of marketing goals and plans.
2.Conduct market research and analysis to support business strategy and development of marketing plans.
3.Analyse environmental factors, consumer behaviour and market segmentation to achieve better business outcomes.
4.Respond to sustainability, social impact and ethical considerations when making operational marketing decisions.
 

Section A: 
1.An overview of the overseas or Australian parent company, (if there is a parent company), and 
a.Mission statement stated and explained 
b.Its operations, including which countries it has operations in, and 
c.Whether this parent company owns other companies. If there is no broader parent company, ignore this section and write more on the next part.
d.Timeline of critical events 

Section B:
2.An overview of the immediate Australian company owning the brand (whether the only company involved OR the subsidiary company of the one described in part a). This includes 
a.Its operations, 
b.Their product offering 
c.Their brands and 
d.Company growth, key issues, trends, and outlook
e.Company/brand timeline of critical/key milestone events
Note that this section should be the biggest focus of this ‘Company Description’ section if part a. is also being done.

Key Competitors
List and describe one key competitor company operating within the market. Identify 
a.Mission statement stated and explained 
b.Their product offering 
c.Their brands and 
d.A general description of their operations
e.Company growth, key issues, trends, and outlook
f.Company/brand timeline of critical/key milestone events.

Key Competitors
Q-Discuss one of the six microenvironmental factors that impacts the Industry / Company / Product / Brand you are focussing on 
 
 

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