MKT10009 Marketing and the Consumer Experience

MKT10009 Marketing and the Consumer Experience

You will produce a report about ‘what is marketing’, drawing from a variety of sources to reach your own conclusion. Your report will be in three main parts:

1. Definitions of marketing from interviewing three individuals, representing ‘public opinion’.

2. Definitions of marketing from two reputable academic or industry sources.

3. A synthesis section, where you will present your own definition.

Part 1: Public opinion

Part 2: Formal definitions

Part 3: Synthesis

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