MKT1002 - Consumer Behavior - Marketing Management Assignment Help

Assignment Task

How many times do you make decisions throughout the day? What should I wear today? What perfume should I put on? What am I going to have for lunch?

If you think about it, we make many buying decisions every day without giving them much thought.

These decisions, as insignificant as they might seem, keep marketers up at night. Because decoding the processes behind customers’ decisions means that we can use that info to boost revenue.

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses.

Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.

In this guide, we’ll take a look at the different aspects and facets of consumer behavior, and we’ll discuss the most effective types of customer segmentation.

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