MKT101 - Group Assignment - Marketing Principles

Assignment Task

Description

There are two components to this work. The first component requires every student within a group consisting of 3 members to develop a report on the task and submit it in Moodle by Week. The second component is based on the preparation of a group presentation to be delivered in class in Week.

A - Group Report

Select an Australian for profit or non-for-profit organisation and develop a comprehensive Marketing Plan for a product or service of your choice. This assignment is an opportunity to apply marketing theories and concepts to a real product or service in a creative and practical manner. This report should provide an in-depth exploration of your marketing plan, covering aspects like market research, competitive analysis, marketing objectives, budgeting, and an implementation plan for the chosen product or service. You must ensure to accompany your suggestions with research and sufficient details.

B - Group Presentation

Prepare a minute presentation on your Marketing Plan, to be presented in class in Week . This presentation should succinctly outline your marketing strategies, including target market analysis, product positioning, and promotional tactics for the chosen product or service. Use engaging visual aids and ensure active participation from all team members.

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