MKT101: Marketing Management - Critical Appreciation of Branding and Product Positioning Strategies - Marketing Assignment Help

Assignment Task:

Unit Learning  Outcomes  addressed: 

a) Demonstrate an understanding of the theoretical foundations of marketing management in the areas listed in the schedule of topics.  

b) Demonstrate a critical appreciation of branding and product positioning strategies and the relevance of Internet marketing, social media and other elements of the marketing mix in product and service branding and positioning.  

c) Understand the importance of marketing principles and key issues affecting the development of marketing strategies,  including the marketing environment; consumer behaviour;  market segmentation; targeting; positioning; branding;  pricing; distribution; and promotion. 

ASSESSMENT DESCRIPTION: Case Study  

Students will be required to analyse a case (see the file Assessment 2_case study). Students will  produce reports addressing all the case questions. Students should use the template below to  address the questions; 

Abstract:  

The abstract is a summary of your case study. You should outline the example, how you went  about finding the possible answer and a statement of what you found out.  

Introduction of the Case Study  

Provide a brief introduction to the case study. Your introduction should capture the aims, context  and other relevant things linked to the case questions.  

Aim  

This is where you cover the aim of your report. Indicate what you seek to achieve.  

Method  

Show the conceptual or theoretical approach you used to analyse the case and solutions you have provided for the case questions. Cite relevant academic literature to support your decisions.  

Findings  

This is where you address the case questions. Indicate what you found when researching your question – Identification of problems, discussion of the case. Your answers to the case questions should be evidence-based. 

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