MKT101A - Marketing Environmental Analysis And Marketing Environmental Factors Has Impacted On The Organisations - Management Assignment Help

Assignment Task -

Assessment instructions :

For this assessment task, students are to work individually to design a  marketing project for a company of their choice in a given industry (i.e.  Food industry, Fashion industry, Entertainment industry, Hospitality  industry, Financial Service industry, Healthcare industry, etc.).  

The design project is about proposing a new marketing idea or  revised marketing offering which involves the implementation of  one of the contemporary marketing issues that has been  discussed in this subject.  

The selection of the company/and product will need to be reviewed by  the Lecturer for suitability (by Week 8) – but students should use the  following as a starting point

ASSESSMENT BRIEF :

 Readily and currently available in the Australian Market 

 Well-known brand and/or parent company – though does not to be  Australian owned  

 Has been recently advertised in the Australian Market 

Has clearly identifiable and at least 4 competitors

Design Project Context :

• An overview of relevant background information on the  Company and selected Product/Service  

• A  identify and discuss the  explicit that has impacted on  the organisations’ competitiveness - Market (competition) and  customer analysis including existing brand perceptions and  target market characteristics  

• The Contemporary Marketing Issue that is to be implemented  and why it is applicable (or why it was chosen)

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