MKT101A : Marketing Fundamentals - Discussion Forum - Marketing Assignment Help

Assignment Task :

Learning Outcomes

a) Describe the marketing concept 

b) Outline and apply the elements of themarketing  process. 

c) Identify and explain the macro and micro  environmental factors impacting the marketing of a  business or industry. 

d) Demonstrate an ability to incorporate new trends to  solve marketing problems and apply communication  skills. 

Context 

The aim of the Assessed Discussion Forum is to provide a framework to encourage student  engagement, to encourage collaboration and to foster valuable perspectives gained from  shared learning experiences. 

These assessed discussion forums promote critical thinking in the application of theory into  practice. You will be able to reflect on your own efforts, and extend and enrich this  reflection by exchanging feedback on your peers' work.

Instructions: 

1. Select a Business. Choose a small or medium sized existing business as a client. This  business will be used for Assessment 1 & 2. This is considered as one with less than 200  employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business  must be business to consumer (B2C), based in Australia, and currently operating.  Tips for choosing your business: 

? Keep your business choice simple. The idea of this subject is to apply, analyse and  formulate ideas based on marketing theories and concepts. If you don’t 

understand your chosen business or if it’s overly complicated, you will find it difficult to work within the defined parameters. 

? Choose something you are familiar with and somewhat interested in. 

? Avoid large companies and chain stores. Apple, Coca-Cola, McDonalds, Telstra,  Holden for example, are too large and complex to work with.

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