MKT101A : Marketing Fundamentals - Macro and Micro Environmental Factors - New Trends - Marketing Assignment Help

Assignment Task :

Learning Outcomes Addressed

a) Describe the marketing concept 

b) Outline and apply the elements of the marketing process. 

c) Identify and explain the macro and micro  environmental factors impacting the marketing of a  business or industry. 

d) Demonstrate an ability to incorporate new trends to  solve marketing problems and apply communication  skills. 

Context 

Following from the Assessment 1 brief you need to develop a marketing report for the same  client. The focus of this marketing report is to review and analyse your client’s marketing  strategies. This includes identifying a target market, creating a positioning statement as well  as a marketing mix analysis. Then utilising the information gained from the Assessment 1  situational analysis, combined with applying the marketing principles you have learned in  the subject, develop a concise outline of marketing strategy recommendations to assist your  client in growing the business.

Instructions: 

Develop a marketing report based on the following sections: 

a. Cover Page including: 

? Business name 

? Student Identifier (name and number) 

? Subject code and name 

? Date of submission 

? Facilitator name 

b. Table of contents 

c. Brief introduction 

d. Target Market Profile. Develop a target market profile applying at least 2 (two)  variables for each of the following segmentation elements: demographic,  

geographic, psychographic and behavioural elements. Note: Your business may  target more than one market and if so, focus on what you think is the largest target market. 

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