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MKT101A: Marketing Fundamentals - Management - PESTLE Analysis - Situation Analysis Assignment Help
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In Stage 1 of your marketing plan, the focus is on identifying and explaining the macro and micro environmental factors that could influence the business or the industry from a marketing point-of-view. You should also be able to identify new trends as part of the situational analysis, in order to propose marketing solutions to potential issues that may affect the client.
Before you go ahead, you must discuss with your Learning Facilitator your choice of client for the marketing plan (4 stages). This should be sent as an email before the commencement of Module 2.
In Stage 1 you must submit a word document which includes :
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Task: You have been working as a marketing assistant for Talented Gen & Co. - a small marketing agency located in Sydney. Last week, Mary Blue - your marketing manager - has offered you a position as junior marketing associate, and to be successful, you need to develop a marketing plan for a client of your choice. Talented Gen & Co. assists small and medium size businesses in Australia with different marketing strategies. You must choose a small or medium sized business as a client. This is generally considered as one with less than 200 employees. Students may also like to consider a small business in their local area /neighbourhood to focus on or even a business run by friends or family. This business must be business to consumer (B2C), based in Australia, and currently operating. The focus of the marketing plan is to review and describe the selected client’s marketing strategies, including the target marketing and positioning as well as the marketing mix . Then utilising the information gained from the situational analysis, combined with applying the marketing principles you will learn in the subject develop a concise outline of marketing strategy recommendations to assist your client in growing the business. During the trimester, you are required to prepare a detailed marketing plan, which will be divided into 4 stages as follows:
In Stage 1 of your marketing plan, the focus is on identifying and explaining the macro and micro environmental factors that could influence the business or the industry from a marketing point-of-view. You should also be able to identify new trends as part of the situational analysis, in order to propose marketing solutions to potential issues that may affect the client.
Before you go ahead, you must discuss with your Learning Facilitator your choice of client for the marketing plan (4 stages). This should be sent as an email before the commencement of Module 2.
In Stage 1 you must submit a word document which includes :
- Cover page including:
- Business name
- Student identifier (name and number)
- A PESTLE analysis of the macro environment to identify and explain at least six (6) external factors that may directly impact the business and/or broadly impact the industry your client is in. Identify any trends that may influence both marketers’ and customers’ future decisions.
- An analysis of the micro environment including competitors, suppliers, staff, intermediaries, and customers and explain at least six (6) internal factors that may directly impact the future of the business. This should include an analysis of at least two (2) competitor product/services, whether they are direct or indirect competitors and what makes them competitors to the product/service under review.
- iii. A SWOT analysis (derived from the macro and micro findings above) including at least: - three (3) internal strengths, - three (3) internal weaknesses, - three (3) external opportunities and – three (3) external threats.
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