MKT101A - Marketing Fundamentals - Marketing Analysis - Stage 3 Marketing Mix - Marketing Report Writing Assessment Answer

MKT101A:  Marketing Fundamentals Marketing Analysis Stage 3  Marketing Mix Marketing Report Writing Assessment Answer

Assessment Task:

Learning Outcomes Addressed

a) Describe the marketing concept

b) Outline and apply the elements of the marketing process.

c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.

d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.

Context
Well done! You are now in Stage 3 of your marketing planning process. Mary, your marketing manager, is pleased with your effort and the dedication that you have
put into the marketing plan so far. In this stage, you will be required to identify suitable marketing mix strategies for your chosen client, including identification of the three levels of the product, product mix and respective product portfolio covering its width, line and depth You will also identify and discuss key pricing and placement strategies, and promotional tools used by the business.

In Stage 3, you must also include a section that includes marketing recommendations for your selected business. Keep in mind all the micro & macro-environmental factors and trends identified in Stage 1, as well as the buyers’ characteristics assessed in Stage 2 when developing the recommendations. At least four (2) recommendations should be included and these can be supported with examples of what you propose eg. website re-design, new logo, product re-design, YouTube video example, Facebook post example, advertising campaign etc., Where applicable you should also justify your strategy referencing key marketing principles covered in the subject.

Instructions - Stage 3

In Stage 2 of your marketing analysis, the focus is on applying segmentation techniques to establish the target audience profile(s) for your selected business and how the business ‘positions’ itself in the minds of those consumers.

At this point, Stage 3, you must submit a written document which includes:

a. Cover Page including:

•  Business name
•  Student Identifier (name and number)
•  Subject code and name
•  Date of submission
•  Facilitator name

b. Analysis of the current Marketing Mix variables that include applications of:
i. Product strategy:

•  Identification/suggestion of the three levels of product
•  Identification/suggestion of the product portfolio (width, depth, and lines)

ii. Pricing strategies

•  Application/suggestion of at least 2 relevant pricing strategies that may be used and associated terminologies/concepts.

iii. Placement

•  Identification/suggestion of at least 1 marketing/distribution channel strategy used and apply associated terminologies/concepts.

iv. Promotions

•  Identification and description of at least 2 promotional tools used by the business including relevant application of associated terminologies /concepts.

c. Recommendations

Identify at least 2 marketing recommendations based on the situational analysis and applying key concepts and marketing principles covered in the modules. These
recommendations should relate to any/or all of the elements of the marketing mix (Product, Price, Place, Promotion). You may also include discussion of the targeting, positioning, and branding if changes are recommended.

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