MKT101A: The Explicit Marketing Environmental Factors - Technology and Information Literacy - Marketing Assignment Help

Assignment Task:

For this assessment task, students are to work individually to design a marketing project for a company of their choice in a given industry (i.e. Food industry, Fashion industry, Entertainment industry, Hospitality industry, Financial Service industry, Healthcare industry, etc.). 

The design project is about proposing a new marketing idea or revised marketing offering which involves the implementation of one of the contemporary marketing issues that has been discussed in this subject. 

The selection of the company/and product will need to be reviewed by the Lecturer for suitability (by Week 8) – but students should use the following as a starting point.

• Readily and currently available in the Australian Market 

• Well-known brand and/or parent company – though does not to be Australian owned 

• Has been recently advertised in the Australian Market 

• Has clearly identifiable and at least 4 competitors 

Following is the recommended structure of the Design Report: 

1. ICMS Student declaration

2. Table of Contents

3. Introduction

4. Design Project Context - Cover the following: 

• An overview of relevant background information on the Company and selected Product/Service 

• A Marketing Environmental Analysis – identify and discuss the explicit Marketing Environmental factors that has impacted on the organisations’ competitiveness - Market (competition) and customer analysis including existing brand perceptions and target market characteristics 

• The Contemporary Marketing Issue that is to be implemented and why it is applicable (or why it was chosen)

5. Revised marketing offering - Outline specifically the new market offering - details of the recommended changes (from what to what) or what is to be introduced or executed differently. 

The recommendations should include aspects of contemporary marketing strategy applicable and which were discussed during the subject weekly topics. 

A clear positioning statement for the new market offering, i.e. how will it create differentiated value for a key target segment and what ‘position’ will it occupy in that segment. How will it beat the competition? 

Where applicable (depending on the recommended change), this section should also include 

• The new Marketing Mix and/or new Promotional Mix 

• Any recommendations concerning branding, packaging, labelling, brand/line extensions 

• Any execution/implementation details

6. Conclusion

7. Reference List 

The structure is report format. Hence, students are to avoid lengthy chucky paragraphs of narrative in favour of using sub-headings, tables, and bullet points. This formatting is encouraged as it will reduce the wordiness and increase the "readability" of the work. 

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