MKT101FC : Marketing Fundamentals - SWOT - Marketing Fundamentals Assignment Help

Internal Code : 1AABGD

Marketing Fundamentals Assignment Help

TASK A brief background Information on the Company and selected Product/Service i. Examines forces and identifies key changes in the marketing an environment that may influence both marketers’ and customers’ decisions including economic, political, legal, socio?cultural and technological factors. ii. Includes a SWOT and a PEST Analysis based on factors identified from your Situation Analysis of the Marketing (Opportunities/Threats) and any relevant internal factors (Strengths/Weaknesses). Discussion in this section should also cover off whether the Competitors are considered to be superior/inferior to the Product/Service under review. Consumer Buyer Characteristics including the level of involvement of consumers that purchase the Product/Service, identify situational, psychological and social influences on the buying decision process. Any information that is obtained from secondary sources (i.e. books, journal, newspapers etc.) must be correctly referenced. This should include in?text citations and an alphabetical Reference List.