MKT102A: Understanding Advertising - Advertising Campaign Presentation - Marketing Assignment Help

Assignment Task :

Learning Outcomes

The Subject Learning Outcomes demonstrated by successful completion of the task below include: 

a) Explore and reflect on the functions and evolution of advertising.

b) Explain the principles and practices involved in the creation of effective advertisements

c) Recognise and analyse the laws and regulations applying to the advertising industry as well as major ethical issues relating to advertising in Australia

d) Compare and contrast the advantages of the different types of advertising media.

e) Design an advertising campaign based on a client brief 

Task Summary 

The Files are attaced 

Project Part C: Advertising Campaign Presentation is the final piece to this 3-part assessment and is where you get to present your Advertising Campaign, which was created in Parts A and B. This Assessment requires you to apply the knowledge you have acquired through Modules 1-6 as well as the feedback from your facilitator on Part A and Part B to formulate a 12 Slide Presentation/Pitch to the Client of the Advertising Campaign. 

Please refer to the Task Instructions below for further details on how to complete the final part of your project. 

Context 

Once the Advertising Campaign has been formulated by the Advertising Agency, they need to pitch or present their campaign to the Client. The Client may have ‘briefed’ a number of Advertising Agencies so this is the opportunity for those who have put together the Campaign to present a persuasive pitch highlighting the main points of the proposed campaign. 

The pitch or presentation therefore has to be very visually appealing and showcase the key ideas of the campaign. 

Task Instructions 

To successfully complete Project Part C: Advertising Campaign Presentation you are required to 

1. Evaluate and select the main points of your campaign completed in Part B of this project

2. Decide how to visually present these points in a succinct and clear manner

3. Ensure you include the 12 Slides outlined in the in the Advertising Campaign Presentation Guide template below. Additional presentation aids can be used.

4. Presentations will be done in class for Campus based students and via Zoom or voiced-over PowerPoint or another online presentation mode for online students. 

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