MKT102A/MKG103: Groves Unlimited (Australia) Pty Ltd - Marketing Assignment

Internal Code: MAS5806

Marketing Assignment :

Groves Unlimited had invented the Orange. It is a new citrus fruit grown on trees and harvested when the fruit has turned orange. This new fruit has an edible flesh which can be eaten raw after the firm skin is removed. The flesh can also be squeezed to extract the orange juice. It is naturally sweet and has a unique taste. An orange contains the recommended daily intact of Vitamin C and Niacin. It can be served at room temperature or chilled. Oranges can also be used in cooking to add an orange taste, colour, and sweetness. The product has a vibrant orange coloured skin that covers a sweet juicy interior. The skin also makes it the ideal on-the-go food. The bright Orange colour has strong appeal. It is easy to peel without needing any implement. Once peeled the fruit can be broken into segments for easy eating. This orange is seedless so it has no pips which makes it superior to other fruits such as apples or pears that have seeds. It is a convenient, easy to use fruit ideal for a simple snack of to top off a meal. Ideal for a lunch box stuffer. Questions: 1) How to achieve a distribution level of 80% of all chain & independent Green Grocers by September 30 2017. 2) To gain full distribution in all Coles, Woolworths and Aldi outlets by September 30 2017. 3) To sell 50 million oranges by 30 November 2017.