MKT103 : Pink Ribbon Cup Race Day - Management Assignment

Internal Code - MAS5944

Marketing Assignment

Question : You are to create a ‘PRODUCT’ for the Pink Ribbon Cup Race Day which can be sold at the event itself. DO NOT DO A SERVICE! (as this is far more complex).The purpose of the ‘product’ is to raise funds for Breast Cancer Research. You can come up with any product that you wish including modifying an existing product (but make sure it is different or your idea behind it is different). You need to ensure that the product is realistic and could actually be sold on the day.I would recommend that you email your tutor to ensure that you are on the right track with the product you have created/modified.Remember that you are not being marked on the ‘product’ itself (although it is important) –you are being marked on the fact that you can take the product through all the stages of the marketing plan. Ensure at all times that your product and ideas/strategies that you choose align with your marketing objective and target market that you choose to focus on for this one-day Pink Ribbon Cup Race Day event.