MKT11108 - Principles and Practice of Marketing

Assignment Task

The Assessment 

The report should have three (3) parts.

Part 1: Analysis of the Market & Objectives

1. Analyse the current market (competitors, environment – internal/micro, external / macro)

2. Identify objectives (corporate and marketing) / key performance indicators

Part 2: Strategy, Target and Tactics/Actions

• Set a strategy

• Define target market

• Identify tactics (marketing mix)

• Address sustainability issues

Part 3: Measurement and control

1. What resources are required?

2. How will strategy be implemented?

3. How will success be measured? 

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