Highlights
Learning outcomes
After studying this module, you should be able to:
LO1. Identify, understand, and critique the role and function of marketing within both “for-profit” and “not-for-profit” organisations.
LO2. Comprehensively and critically examine key marketing concepts, models, and processes.
LO3. Analyse internal and external marketing problems, using the cognitive skills of critical thinking and synthesis, within macro- and – micro organisational environments.
LO4. Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts.
LO5. Generate and select alternative solutions to identified marketing problems using effective problem solving and decision-making skills.
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