MKT11108 - Principles and Practice of Marketing Report - Management Assignment Help

Assignment Task

Aim: To enable you to develop awareness, knowledge and understanding of fundamental marketing theory and practice.

LO1 Identify, understand and critique the role and function of marketing within both “for-profit” and “not-for-profit” organisations

L02 Comprehensively and critically examine key marketing concepts, models, and processes.

LO3 Analyse internal and external marketing problems, using the cognitive skills of critical thinking and synthesis, within macro- and – micro organisational environments

LO4 Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts

LO5 Generate and select alternative solutions to identified marketing problems using effective problem solving and decision making skills

Description of module content:

The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application.

The module covers:

1. Marketing environment

2. Marketing Strategy and objective setting

3. Marketing communications

4. Understanding Products

5. Pricing strategies

6. Logistics and distribution

7. Services marketing

8. Sustainability

9. Planning and control.

By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice

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