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MKT1600D - Marketing Principles & Practices - Marketing Assignment Help
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Assignment Task
Learning objective: To ensure that students study and understand the buyer decision process, product components and services marketing.
Task: This assessment scenario is uploaded to Moodle, four weeks prior to the due date. Students will be asked to study the assignment scenario (case study) and complete a series of questions that consolidate the learning outcomes of the unit up to the end of Week 10.
Marking Rubric: A marking rubric will be employed and found in Moodle. There will be 4 questions. Each question has a 1-page limit.
Task 1 Explain the time-money-effort costs involved in each of the 3 options. Your response must be realistic, and specific to Ravi & Shalini’s situation.
Task 2 Using your understanding of the buyer decision process, explain the “journey” Ravi & Shalini takes when they are considering purchasing a family home in Perth. Again, you need to be practical & realistic in your approach, and not get too bogged down with complicated or complex theories. However, cost-benefits-risk analysis is expected!
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