MKT1ADX: IMC Campaign Analysis - Group Marketing Assignment Help

Assignment Task:

 Task:

This assessment requires you to research a Successful or failed Marketing campaign in Australia (ideally any campaign from 2006 to 2019). Analyse using the specific theories learnt during this course. Refer to relevant and appropriate aspects in the use of positioning, messaging, source, media vehicles etc.

- Identify a successful or (failed) campaign in Australia,
- Analyse and explain the impact of the choice of Source, Messaging and Channels used (or not used),
- Understand and explain the Creative strategy used,
- Identify the different Media utilised and critically analyse the effectiveness of the chosen media vehicles.
- Ensure the theory learnt during the course is reflected in the specifics you have identified in the campaign.
- Use the ‘Criteria/Structure’ provided below as a guide.
- You are encouraged (where applicable) to use reference images (captured in-store such as POS or Kiosks etc), advertisements (TV, radio, billboard, print etc), Digital (websites) & Social media (Facebook, Instagram, Pinterest etc.) in your report in an APPENDIX at the end of the Report.

Media Strategy and Execution:

•  Identify and evaluate all Media Used
• Identify the campaign path from initial launch to end point
• Discuss the key media that was the cornerstone of the campaign (this can be 2-3 key media)

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