MKT1MDP - Market Analysis Report - Marketing Assignment Help

Assignment Task

OVERVIEW OF THE FAST-FOOD AND TAKEAWAY INDUSTRY

The primary activities of the industry include: cooked chicken retailing, pizza retailing, hamburger retailing, fish and chips retailing, sandwich retailing, sushi retailing, ice cream retailing, juice bar operations and mobile food vans (Oo, 2021).

In 2020-21, the fast food and takeaway industry in Australia generated $20.6BN in revenue. Unlike many other industries, the effects of COVID-19 were mild. Nevertheless, consumer health awareness and an influx of new players has transformed the industry over the last couple of years, and continues to do so.

THE ASSIGNMENT

As a marketing consultant, your task is to analyse the industry’s macro-environment and critique the segments that exist. Following, you will recommend (with justification) one or more segments that would be attractive for industry players to focus on in the future, to remain successful.

An IBIS World report is available that will help you gather relevant research into this industry, which can be found below:

è Go to the La Trobe Library website, select databases, ‘I’ for IBIS, and select IBIS World. Search and download the following IBIS industry report.

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