MKT2001 - Integrated Marketing Communication Plan - Marketing Communications - Marketing Assignment

Internal Code: MAS5229

Marketing Assignment :

Scenario: You need to develop an integrated marketing communication plan for a brand of your choice. The brand should be chosen from any one of the two product groups, cellular phones or motor vehicles. Example, Samsung (cellular phones) or Toyota (motor vehicles), or any other brand. You should base your IMC plan on a specific variant of the brand (for instance, if motor vehicles are chosen, the variant could be Toyota Corolla; or you could even focus on a specific variant of the Corolla etc. The focus of the IMC plan should be determined by you. The IMC plan needs to be developed for a minimum of 3 months or a maximum of 12 months. You are required to use the combination of which-ever IMC mix tools you feel are relevant to the target audience. Questions: 

1. Demonstrate the ability to develop an integrated marketing communication plan (IMC plan).
2. Demonstrate an understanding of the role of marketing communication tools.
3. Prepare a formal report on an IMC program using the correct report writing format.