MKT2004 - Research Methods for Business and Marketing - Research Methods Assignment Help

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Assignment Task
 

INTRODUCTION
This chapter initially sets the general scene and afterwards provides a detailed overview of what the specific study investigates. What students need to do is to articulate their broad perspective and then sub-divide it into researchable components.

1.1 Focus of the study: Introduce the subject under investigation (include citations).

1.2 Rational of the study: Provide the reasons why it is important to investigate the specific subject (include citations). Please see below.
Theoretical Contribution/Impact: From an academic perspective how is your research going to advance existing knowledge in the field and fill in research gaps.
Practical Contribution/Impact and Stakeholders: From a practical perspective how will your research inform stakeholders (entre/intrapreneurs, enterprises in a specific region-nation, policy makers, VC/Business Angels, Funding Bodies, Business Incubators and Entrepreneurial Mentors/Coaches etc) regarding alternative steps that need to be followed in the discipline and how these can fill in economy/ business related needs or social needs or environmental/ecological needs.

1.3 Aim
Present the aim of the study. Please indicate whether your research is trying to address any of the following.
Quantitative research:
---Testing the applicability of Theoretical Themes of an Existing Theory X / Theories X+Y
---Testing the applicability of an Existing Theory X
---Testing the applicability of a Combination of Existing Theories X+Y

1.4 Research Objectives
Present at least two (2) research objectives of the study.

1.5 Research Questions
Present at least two (2) research questions of the study.
Make sure that the research questions are in accordance to the research objectives and both should be linked to the conceptual model in the LITERATURE REVIEW. Do not state or introduce new information. Keep the same components-aspects-variables.

 

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