MKT201: Integrated Marketing Communications- Analysis of Current Advertisement- Report Writing Assignment

Internal Code: 1GIJH

Report Writing Assignment:

Task: The purpose of this individual report assessment is to develop your ability to identify and analyse the fundamentals of Integrated Marketing Communications (IMC), and their importance in relation to brand enhancement. This will enable you to apply relevant IMC theories and concepts to a real business scenario, whereby brand equity and IMC are integral parts of business survival. In this report you are required to analyse IMC mix of a chosen product/brand. It is advisable to liaise with your lecturer to ensure you have chosen the correct product/brand. To prepare this assessment, you will be required to identify, research and apply theories studied in week 1 to week 5. In your analysis, you will need to address the following points: - Use seven tools of persuasion to analyse your product/brand’s status. - Evaluate your product/brand’s current advertising components. - Identify the current marketing communication mix used by your chosen product/brand. You must use examples to support your answer. Use appendix for that. - Identify current segments of the product/brand using Roy Morgan’s Value Segment.