MKT201: Integrated Marketing Communications - Marketing Assignment Help

Internal Code: MAS3717

Marketing Assignment:

The purpose of this short-term IMC plan is to further develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with the inclusion of budgetary and timing constraints.Brief, you are required to design a 6 month IMC program for Samsung’s redesigned message addressing the recent “exploding battery” crisis. To make your learning experience as close as possible to a “real” word business, you are restricted to a budget of $50 000.

Questions

Part I: Marketing communication goal and objective/s Redesigned message (refer to your assessment 2) Key target audiences

Part II: Choice of Marketing Communication Mix 6-month media schedule based on the media mix criteria including time and budgetary restrictions Reach Frequency Continuity

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