MKT201: Integrated Marketing Communications - Marketing Assignment Help

Assignment Task:

Your task 
Individually, you are required to choose a business, participate in an in-class activity and deliver a presentation on personas. The business or organisation you choose will be used for assignments two and three, so please choose wisely.
 
Assessment Description 
In this assessment, students will be given an opportunity to identify and explain the fundamentals of IMC and its role in the overall marketing strategy and approaches to IMC. Importantly, it also provides the foundations for assignments two and three. 

Assessment Instructions 
You will be creating a profile of three personas that will serve as a characterisation of the target audience you want to reach through the integrated marketing communications approach you will develop throughout this subject. Key concepts for this assignment are customer segmentation, target markets and personas, which are explored in week 2 and knowing how to apply these personas through the content covered in weeks 3 and 4. 
Before choosing a business, you are required to conduct preliminary research to determine how the chosen business undertakes several forms of integrated marketing communications, such as advertising (through TV, radio, print, outdoor or digital), point-of-purchase, direct marketing, sales promotion, personal selling, sponsorship and marketing public relations. 
Once you’ve made a suitable choice, you are then required to prepare a two-page summary that addresses the following points: 
1. Identify the market segments that the chosen business would use to segment the market. Make sure you identify or provide a reliable estimate of the size of this segment.
2. Discuss why these segments are relevant to the chosen business. 
3. Determine the target market or markets you believe the chosen business or not-for-profit organization should target through integrated marketing communications. Provide reasons for your answer and use research to estimate the likely number of potential customers in this target market. 
4. Create three persona profiles (must include personas in your summary – not included in the page limit) by a suitable persona template using Xtensio or another online tool of your choice. Justify the reasons for the information you included. 
5. You must include the account details (username and password) of the persona tool you have used. Failure to do so may result in questions over the academic integrity of this assignment

This MKT201: Marketing Assignment has been solved by our Marketing Experts at onlineassignmentbank. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.