MKT201- Integrated Marketing Communications & Organisation Analysis - Management Assignment Help

Assignment Task -  

Your task 

Individually, you are required to analyse one business or not-for-profit organisation, participate in an  in-class activity to deliver a presentation on personas. The business or organisation will be assigned to  you by your workshop facilitator. It is important to note that you will be required to focus on the  same organisation or business in the second and third assessment. 

Assessment Description 

The purpose of this assessment is to give students an opportunity to demonstrate their ability to  identify and explain the fundamentals of IMC and its role in the overall marketing strategy. In addition,  students will also be able to demonstrate their capability to identify and review approaches to IMC.  Most importantly, it also provides the foundations for assignments two and three. 

Assessment Instructions 

In this assessment, you are required to create a minimum of two personas profile that will serve as a  characterisation of the target audience you want to reach through the integrated marketing  communications approach you will develop throughout this subject. The key concepts for this  assessment are customer segmentation, target markets and personas, which are explored in week 2  and knowing how to apply these personas through the content covered in weeks 3 and 4.  

Based on the business or not-for-profit organisation that the workshop facilitator assigned to you, you  are required to conduct preliminary research to determine how this business or organisation undertakes several forms of integrated marketing communications, such as advertising (through TV,  radio, print, outdoor or digital), point-of-purchase, direct marketing, sales promotion, personal selling,  sponsorship and marketing public relations.  

Once you’ve conducted the required research, you are to prepare a two-page summary that  addresses the following points: 

1. Identify the market segments that the business or not-for-profit organisation would use to  segment the market. Make sure you identify or provide a reliable estimate of the size of this  segment. 

2. Discuss why these segments are relevant to the business or not-for-profit organisation. 3. Determine the target market or markets you believe the business or not-for-profit organisation.

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