+61480015851
MKT201: Integrated Marketing Communications - Strategy Message - Marketing Communication Assignment Help
Download Solution
Order New Solution
Internal Code: 1ABDBG
Marketing Communication Assignment Help
Task: The purpose of this short-term IMC plan is to further develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with inclusion of budgetary and timing constraints. Based on your report findings in assessment 1 and your creative brief, you are required to design a 6month IMC program for your product/brand that you have opted for in assessment-1. To make your learning experience as close as possible to a “real” word business, you are restricted to a budget of $50 000. Your short-term plan must include the following: Part I:- Marketing communication goal and objective/s
- Strategy message
- Target audiences
- Choice of Marketing Communication Mix
- 6-month media schedule based on the media mix criteria including time and budgetary restrictions
- Reach
- Frequency
- Continuity
This MKT201: Marketing Communication Assignment has been solved by our Marketing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.