MKT202: Factors Behind Brand Switching in the Telecom Industry | Marketing Research Proposal Assessment Answers

Internal Code: H_AH_CDDJ_AJ

Topic: Marketing Research Proposal

Assessment Description In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along with review of different literature available in your chosen topic. A literature review outlines and discusses the contextual issues related to your topic of inquiry, and provides a contemporary understanding of the topic to the reader. It presents the existing theoretical and empirical understanding of the topic and does so in a critical way, positioning your intended research in relation to existing work in the field (Cohen, Manion & Morrison 2016). You may would like to choose a topic of your choice however, it is advisable to liaise with your lecturer before finalising this topic. The marketing research proposal includes a written statement of the research design explaining the purpose of the study and a detailed, systematic outline of the procedures associated with a particular research methodology (Zikmund, 1997). You will be continuing the same topic and proposal for All of your remaining assessments in this course hence choose the topic wisely. Ensure your research proposal does not miss out on the following details. • Identifies the research problem (What is your proposed research) • Identifies the research objectives (Why is it important and what you want to achieve out of it). • Provide literature review of your research area. (What is existing information available on the same area?) You can choose one of the following topics for your research. • Factors behind brand switching in the telecom industry • Factors influencing customer satisfaction in health care services • Consumer brand preferences for mobile phones • The impact of brand personality on buying decision • Understanding customer response towards sales promotion in the fast food industry • The impact of customer expectation service on gender basis • A study on consumer spending via credit cards • Impact of User generated contents from social media on consumer buying behaviour