MKT202: Marketing Research Essentials - Management Problem - Report Writing Assessment Answer

Internal Code: 1AFHJJ Code: MKT202

Marketing Research Management Problem Assessment Answer

Assignment Task: MKT202 Develop a brief market research proposal that captures the management problem, market research problem, and research objectives. Assessment Description: MKT202 This assessment will enable you to research a contemporary research topic, convert a management problem into a market research problem, and develop marketing research objectives. Your research topic will be about “Consumer brand preferences for mobile phones”. Your submission should contain the following. MKT202

• A brief introduction to the topic
• A literature review that would answer the question “what existing information is available in the same area?”

o You are expected to research scholarly and industry sources to capture contemporary and contextual issues relevant to organizations today.

• Management problem: MKT202

o The foundation for a market research exercise will be based on a broader management problem. Based on the research you did, present a possible management problem that is relevant to the chosen topic.

• Research problem: MKT202

o Develop a market research problem based on the management problem.

• Research objectives: MKT202

o Based on the research problem, develop research objectives. For this assignment,  you can develop three to five objectives. Addressing the research objectives Page 1 Kaplan Business School Assessment Outline should allow you to find answers to the research problem. Therefore, quality will be more important than the number of objectives. o Please refer week 2 course content for guidance on management and research problem, and research objectives

• The most suitable type of research: MKT202

o A brief indication of the most suitable research approaches you can adopt for this research (qualitative, quantitative or mixed). Essential to provide your rationale for the chosen approach. o Please refer week 2 course content for a broad description of research methods

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