MKT202 - Mobile Phone Brands - Customers Loyalty - Retain Customers - Marketing Research Assessment Answer

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Assessment Task:
MKT202 Mobile Phone Brands Marketing Research Assessment Answer

 

Research Aim

To analyse people’s perceptions of mobile phone brands in order to be their customers

 

Research Objective

There are numerous theories included in the rational choice which comprises of the attitude of the components which in end will represent on the basis of forming a preference. In order to understand the preference of a consumer, it is certainly necessary to determine the demands and the needs regarding the performance that is involved in the choice of mobile phones.

Some of the research objectives, in this case, are (Schivinski and Dabrowski 2016):

1. To analyse the level of satisfaction in services offered by the organisations for a particular brand

2. To determine the customers’ loyalty towards the brands

3. To determine the functioning of mobile phone manufacturers to retain their customers

4. To determine the number of devices available in selected price ranges from a particular brand

 

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